1. Clear Branding

• Logo: Ensure your logo is high-resolution and prominently visible.
• Consistent Colors and Fonts: Keep colors and fonts aligned with your brand across all pages.
• Favicon: Add a favicon (small icon in the browser tab) to enhance brand visibility.

Pro Tip: Your logo should be optimized for both light and dark modes to maintain consistency across different platforms.

2. Easy Navigation

• Simple Menu: Keep navigation menus concise with clear categories like "Home," "Services," and "Contact."
• Footer Links: Include important links such as privacy policy, terms of service, and social media.
• Internal Linking: Add internal links to guide visitors through your content seamlessly.

Pro Tip: Your navigation should be intuitive—visitors should find any page on your site in 3 clicks or less.

3. Mobile-Friendly Design

• Responsive Layout: Your site should automatically adjust to mobile, tablet, and desktop screens.
• Fast Loading: Optimize images and minimize code to ensure fast loading on mobile devices.
• Mobile Menu: Ensure that the menu is easy to navigate on mobile with minimal clicks.

Pro Tip: Over 50% of web traffic comes from mobile devices—don’t lose customers due to poor mobile performance.

4. SEO Basics

• Title Tags & Meta Descriptions: Ensure each page has unique, keyword-rich title tags and meta descriptions.
• H1 Tags: Use one H1 tag per page to identify the main topic clearly.
• Alt Text for Images: Add descriptive alt text to all images to help with SEO and accessibility.
• Sitemap: Have you submitted a sitemap to Google Search Console?

Pro Tip: Use Google’s Mobile-Friendly Test tool to ensure your site is optimized for search engines and mobile devices.

5. Compelling Homepage

• Hero Section: Your homepage should have a clear headline, call-to-action (CTA), and supporting image or video.
• Clear Value Proposition: Immediately explain what your business offers and how you solve customer problems.
• Social Proof: Include testimonials, reviews, or trust badges to build credibility.

Pro Tip: Place your most important CTA “above the fold” (in the first screen without scrolling) for maximum visibility.

6. Strong Calls to Action

• Primary CTAs: Make your primary CTA (like “Get a Free Quote”) clear and prominent.
• Secondary CTAs: Provide secondary CTAs, like “Learn More” or “Subscribe,” for users not ready to commit.
• Contact Information: Make your contact details (phone, email, address) easy to find on every page.

7. Service or Product Pages

• Detailed Descriptions: Clearly describe each product or service, including pricing when relevant.
• High-Quality Images: Use professional images or videos to showcase your products/services.
• Easy Checkout Process: For eCommerce sites, ensure the checkout process is simple and user-friendly.

8. Blog for Content Marketing

• Engaging Blog Posts: Regularly post blog articles that provide value to your target audience.
• Keyword Targeting: Optimize blog posts for relevant keywords to attract organic traffic.
• Social Sharing Buttons: Add buttons to make sharing content on social media easy.

9. Security & Compliance

• SSL Certificate: Ensure your site has an SSL certificate (visible by the padlock in the browser).
• GDPR Compliance: Make sure your site complies with GDPR if you collect user data.
• Privacy Policy & Terms of Service: Clearly display these documents to protect your business.

10. Performance Optimization

• Fast Loading Time: Optimize your website for speed by compressing images and minimizing code.
• Broken Links: Regularly check for and fix any broken links on your site.
• Browser Compatibility: Test your site across all major browsers (Chrome, Safari, Firefox).

11. Analytics & Tracking

• Google Analytics: Ensure Google Analytics is set up to track visitor behavior and traffic sources.
• Conversion Tracking: Track conversions for important actions like form submissions and purchases.
• Heatmaps: Use heatmap tools like Hotjar to see how visitors interact with your site.